If you’ve read any of my other posts, you might have noticed that I talk about quality frequently. I’m not afraid to say that I think you’re missing out on a huge opportunity to improve your customers’ experiences if you aren’t listening to those calls, chats, emails, etc.
There’s another side to this listening task. True voice of the customer is more than just the conversation they have with your agents. It’s also something you can catch through a post-call survey.
What is a post-call survey, you ask? This is typically an automated survey with just a few questions that are presented [...]
Earlier this summer, Amazon turned a service failure into a genuine feel-good moment. It was a great illustration of how the art of customer engagement is changing, for the better.
My family had gathered together to watch a movie while away for the weekend in wine country. The choice was finally made (after much debate), seats negotiated, licorice distributed and play button pushed. Suddenly the dreaded “death spiral” appeared on screen as the movie continued to buffer. After putting the room back in order, my family begrudgingly retreated to bed. Before my head hit the pillow, I decided to check [...]
Nine and a half years is a long time at one company… in the same job. As a result, I’ve learned quite a bit along the way. And while the list of things I’ve learned as chief marketing officer might be longer, I’ve identified six key lessons that I think have been some of the most valuable:
There is no substitute for a visionary CEO. Market conditions are constantly changing. I’ve learned that a good, smart leader can usually get the current conditions right. But the secret to long-term sustained growth is a CEO who is constantly able to see what [...]
I come across people in my training classes all of the time who are not doing any sort of quality monitoring of their contact center agents and it completely baffles me. Now, when I say “quality monitoring”, I mean some sort of recording and scoring of the agents’ interactions with your customers. There are so many justifications for it, such as allowing the agents to actually hear what they sound like when speaking to customers, that it seems monitoring would just be an obvious thing to do and yet so many companies don’t.
Is it a financial thing? Perhaps the [...]
In my last post, “The Emotional Response of the Customer Experience”, I shared a rather negative interaction with the customer service team at my bank. As promised, here’s the follow-up detailing what happened next and how the customer service team redeemed itself and pulled me out of the “detractor” category, at least for now.
The final emotional response (relief) occurred shortly after 7:00am when I called in to the customer service center – again. This time, I decided to attack it from a different angle, and selected the option for checking account support. After only five minutes in queue, I [...]
Recently, I was asked by an executive at Interactive Intelligence about how excited contact center leaders get over cool new technology. “How jacked up would they get over smart watches or voice biometrics? If we could give them what they wanted in future technology, what would be on the list of cool things they would salivate to get?”
Uncharacteristically, I was at a loss for words on how to respond. I came to the realization that it was because contact center people are mainly doers, executors, tactically-driven people that get things done. We’re not dreamers. We take action. Successfully managing [...]
I’m as big of an advocate for improving the customer experience as you will find. That said, one thing that bothers me is that too often companies don’t know the value of a customer to their business. When I ask, “What is the value of a customer to you?” Often the answer is, “A lot!” That’s akin to an exchange of, “How does this rocket engine work?” And the response comes back, “It works really well.”
Sure, that customer is valuable to you, but what specifically is the value of that customer? It’s pretty easy to calculate. Essentially, you need to [...]
Makeovers come in all shapes and sizes. New hair and makeup, new body curves, even a house transformation that makes those tired three bedrooms and 1800 square feet look shiny and new.
What if you took that same concept – out with the old and in with the new – and applied it to the experience you deliver your customers? And how about if that makeover goes right to the core of the customer experience — the contact center? Together with our friends from TMC we hatched the idea. Our plan is to do a complete, no-charge, makeover of the [...]
Depending on the research report you read, chat looks to be the second most popular service communication channel, behind the ubiquitous telephone – and yes, ahead of email.
If that is the case, its no surprise that businesses are trying to figure out how to do chat well! Do I blend chat with my agents who also take phone calls? How many chats should an agent handle at once? What are the hiring criteria for a good chat agent? What tools do chat agents need in addition to what their phone counterparts have? What are the best KPIs to apply [...]