Cloudy, with a chance of hosting.

Is there any hope left for premised based technology? I’m starting to wonder. At the beginning of the year one of my fellow bloggers, Joe Staples, listed ‘The Cloud and CaaS’ as his number one hot topic of 2010. Ahead of even business process automation, which has been a big focus around here. In the first quarter of 2010 it seems to have gone from a hot topic to the only topic.

I just got back from attending our 2010 APAC partner conference. We had about 100 attendees representing about a dozen countries in the region. The conference covered 2 ½ days and had about 40 total sessions. We had one 30 minute session on our CaaS (Commuicatiosn As A Service) offering. It was a simple overview of CaaS meant to bring our APAC partners up to speed, on what we’re doing in the North American market, and our plans now moving into the EMEA region. The bulk of the other sessions were focused on core contact center functionality and IPA, our new business process automation solution. If I had to rank the top 5 inquiries I got from partners over the 2 ½ days the list would probably look like this:

1.)    CaaS
2.)    CaaS
3.)    CaaS
4.)    IPA
5.)    CaaS

And it wasn’t just our one session that had people talking about cloud/hosted. Each day of the conference the business section of the newspaper, yes there are still some in print, had one of these stories.

EMC eases path to corporate clouds
Recognizing customer demand to simplify complex IT systems and reduce costs is accelerating adoption by businesses of virtual computing models and driving EMC to adopt an aggressive strategy to enter the private-community cloud as well as the IT system management market.

Regional demand for data centres continues to rise
Data-centre hosting in the Asia-Pacific market will continue to expand at a compounded average growth rate of more than 14% until 2011, says the consultancy Frost & Sullivan.

Dell launches portfolio of SaaS applications
Dell Corporation grasps the opportunity of virtualization and cloud computing trend to pioneer launch its broad portfolio of Software as a Service (SaaS) applications through cloud-based services.

There was even discussion about a recent Merrill Lynch study, indicating that cloud computing will triple by 2012, with current worldwide spending of around $42 billion, or 25 percent of overall IT spending, increasing to $95 billion in 2015.

But I was still not completely convinced, as our industry has a habit of predicting massive early adoption of technology, that flat lines very quickly. Remember the billions predicted for unified messaging in the early 90’s?

And then this story appeared….

‘Console killer’ OnLive to launch in June
A gaming service that aims to kill off the traditional gaming console will begin streaming popular games over the internet in June this year.

That’s right, gaming is going to the cloud. For me that’s a more relevant indicator than any analyst prediction. So now, I can perform my job from my home office, offer my products to customers in a hosted model, and play my games out of the cloud. If someone would just perfect the whole ‘online-grocery-delivery’ business model, I will never have to leave the house again.

Nice knowing you Premise.

Brad Herrington

Brad Herrington

Brad Herrington

As a Manager in the Solutions Marketing Group, Brad is responsible for the product direction and marketing strategy of the suite of products offered by Interactive Intelligence. Solutions Marketing is also the outward facing delivery team for webinar, seminar, analyst and media presentations as well as prospect and end customer demonstrations. His experience includes more than 20 years in the contact center and telephony industry, including the past 16 years with Interactive Intelligence focused on both the traditional and IP telephony markets.