The Distributed Cloud Spawns a Unique Period of Innovation

Now that we’ve launched Interactive Intelligence PureCloudSM, I can finally talk about an area of innovation I’ve been excited about for the past year.

Like many, I used to think of innovation as a single discovery made at a specific point in time. A video by Steven Johnson, Where Good Ideas Come From, changed my thinking. He explains that important breakthroughs usually take time. That ideas have to incubate, smaller hunches need to collide, and missing pieces must be discovered before major breakthroughs and big change can happen.

When interviewing a few of the PureCloud developers a while back, it sure felt like what Johnson spoke of was happening in our industry. Each person, in their own words, described a unique period of innovation emerging as a result of the evolution and intersection of a few key technology advancements. These advancements included:

  • Purist service-oriented architectures
  • Powerful cloud infrastructures available as a service (such as Amazon Web Services)
  • A highly evolved and proven developer ecosystem
  • A new way of speeding the innovation life cycle with continuous deployment

They explained, in so many words, that the result was a distributed cloud that would dramatically change our industry.

Needless to say, the developer interviews peaked my interest. After doing some additional research, I came to learn today’s CIOs get this (guess it just takes us marketing guys a little longer sometimes). They understand application providers can now deliver powerful new consumer-like web applications that are enterprise grade and offer horizontal scalability and elasticity – translating into unlimited scalability and maximum reliability. No wonder CIOs find it important.

There’s so much more I could share on the topic, but let’s leave that for future blog posts. In the meantime, you can check out Enterprise-Grade Cloud Services for Communications, Collaboration, and Customer Engagement, written by Interactive Intelligence CEO, Don Brown, to read about how the distributed cloud is changing how we work and service our customers.

And please share your thoughts on how the distributed cloud is spawning innovation. Perhaps you have a first-hand example to share. I’d love to hear from you!

Fired up about where this is all heading.

Jason Alley

Jason Alley

Jason Alley

Jason Alley is a senior solutions marketing manager for Interactive Intelligence. Since his employment in 2010, Jason has helped Interactive Intelligence develop market requirements and go-to-market strategies for contact center, customer experience, and cloud solutions. Prior to Interactive, he spent ten years consulting with large enterprise contact centers and suppliers for Vanguard Communications, and a company he later founded, SmartContact Consulting. Jason spent the first seven years of his career in sales, marketing, and product management roles working for Aspect, Hipbone, Nortel, and others. Jason received his bachelor’s degree in business economics from UCLA.