This dueling pig story made me laugh at first. Then, as I weighed the two pigs in my head, I was stuck by the Finnish government concept – instead of saving my money during this economic downturn, I should be spending it. If you think about it, it makes sense. Let’s take a look at a very simplistic example of this concept.
- It provides the communications infrastructure needed to improve your customer service
- Increased customer retention result of improved service
- As a result of improved service, revenue increase due to up-sell and cross-sell opportunities
- Better customer service acts as a competitive differentiator which attracts new customers which increase revenue