How many sale or loyalty program offers do you typically receive during the holiday season? I am going to assume quite a few. So, taking a step back, what makes a loyal customer? Is it the product, brand, or service that you’ll always choose no matter what? Or, is it quite simply that you’re loyal because you like the service—it’s local, consistent, knowledgeable, or easy?
Creating customer loyalty isn’t an easy task. Americans (especially millennials) can be either a fickle “scrooge” consumer or a loyal bunch of “reindeer.” As a consumer, you’re familiar with the holiday frenzy of countless emails, texts, or mail offers from your previous service provider, asking you to switch your service back to them by year-end for an outrageous percentage off, which often tests every consumer’s loyalty backbone.